Achieving Marketing Excellence: Boost Your Campaigns Using Synergy of Salesforce Marketing Cloud & Salesforce Data Cloud
A multi-channel marketing effort is required for a genuinely successful marketing strategy. Marketers that use Salesforce Data Cloud in conjunction with Marketing Cloud have access to a range of technologies that can help them achieve significant levels of cross-channel marketing success. Cross Marketing Channel refers to the use of a combination of digital and offline channels, including email, social media, mobile, direct mail, and in-store experiences, to interact with customers at various touch points during their purchasing process. One of the primary benefits is providing a unified, consistent customer experience; addressing customers in the right location, at the right time, with the correct message. Cross-channel marketing is the process of planning and distributing similar marketing messages across several channels to establish a smooth client journey. Business Requirements to Achieve Cross-Marketing Success The business must have a deep understan...